Marissa Mayer's efforts to redesign Yahoo, as well as her climb from Stanford University freshman to CEO of a $30 billion firm by the age of 38, are chronicled in this page-turning novel. Nicholas Carlson writes in punchy Tweet-sized paragraphs, a chief correspondent for Business Insider, his employer's signature style.
Marissa Mayer and the Fight to Save Yahoo! is a quick, compelling read. Although a digital sensibility may not usually translate to print, Carlson has demonstrated that he can achieve the perfect balance. The book's first half provides a fascinating story of Yahoo's many years of CEO upheaval, establishing intriguing tensions and gradually pulling the yarn just enough to keep attention.
The chapters about Yahoo's history serve as a prelude to the book's main event: Marissa Mayer, Yahoo's current CEO. We get a thorough inside look at Mayer's rise at Google (GOOG) and a better understanding of why she was ready to go when Yahoo (YHOO) contacted her after 137 pages.
Like Steve Jobs, Bill Gates, Mark Zuckerberg, and Larry Page, Mayer is headstrong, confident, contemptuous, self-promoting, and oblivious to the feelings of others, as the author correctly points out. But he stops short of advocating for an eloquent discussion of the tech industry's long-standing challenges with women. This topic explains the journalists' infatuation with Mayer and her critics' displeasure.
This gripping book, written by Nicholas Carlson, recounts Mayer's ascension and Yahoo's blunders as a dramatic demonstration of what it takes to seize the brass ring in Silicon Valley. It also exposes if a large lumbering IT corporation can stay relevant in today's fast-changing business environment. It's the perfect book for all computer fans.